For Business Sake Create A Corporate Blog

Is blogging right for your company? I learned a few weeks ago that if you're using e-mail, then you should be blogging. There's a lot of data showing the value of blogging. But the number one value of corporate blogging is conversion. In other words, your blog should be generating revenue. That's why you create a corporate blog, and the conversion rate -- measured in dollars and cents -- is its raison d'être and your blogging ROI. 

The value of corporate blogging includes a better search engine ranking. That is, through the strategic use of key words and terms, you strengthen the search engine optimization of your company website. Quite simply, people searching for you company will find it easier if you're blogging.

But blogging does more. It gives you a platform to talk about your products and services, sans the spin of marketing-speak. You can be yourself and write about what you're passionate about. Clients and customers will appreciate this, and it will show in the bottom line.

Starting a business blog gives  your employees a platform to engage with your clients and customers too. It's a tool to keep them informed of industry news that may affect them, or trends they may not be aware of. The power of the blog, in fact, is more credible than mainstream media. By starting a business blog your advice and knowledge may be worth more than Brian Williams of NBC Nightly News.

Because people trust other people who share their values, when you demonstrate through repeated blog entries that you're providing value to clients and customers, they will trust you more -- they will seek out your products and services more, they will tell their friends and neighbors about you, and those friends and neighbors may visit your blog, then your website, then your business establishment. Conversion. Conversion. Conversion. That's the value of corporate blogging.